SOCIALtality

SOCIALtality is an enterprise-level, social intelligence engine that turns actionable intelligence into collaborative results and ROI.

Wendy is the founder and CEO of  SOCIALtalityTM, an enterprise-level, communications measurement, monitoring and analysis platform that collects both off and online results and aggregates them into a single metric, the SOCIALtality ScoreTM – which quantifies a company’s ability to attract, engage, and retain clients.  

Prior to founding GMI, Wendy’s career spanned 19+ years at Fidelity Investments serving in strategic roles designing, developing and executing new technologies throughout the company. Her diverse talents as a software architect, Web marketer and usability designer combined with her creative instinct yielded patented, industry leading solutions for the marketplace. Most notably, Wendy was a founding member of Fidelity Strategic Advisers and was responsible for developing the portfolio management, quantitative analysis and mutual fund analyst systems. Wendy was also responsible for architecting every aspect of the e-commerce platforms for the Seaport Hotel & World Trade Center and Sebastians Catering web sites within Devonshire Investors, Fidelity’s private investment firm.

As a result, Wendy brings broad and various industry experience in executive consulting, enterprise technology and strategic marketing directing social media, ecommerce, online analytics, Web 2.0 and marketing optimization initiatives to her start-up and digital marketing consulting firm.

Wendy holds a B.A. in Psychology from Boston College and is a noted blogger, industry expert, and a serial and social entrepreneur.

The SOCIALtality Score^TM quantifies a brand’s ability to attract, engage and retain customers, by:

• Performing in-depth analysis of the individual communication channels that form the totality of a brand’s customer outreach.
• Measuring each channel’s ability to reach your targeted audience according to the quantified performance of its inbound and outbound attributes.
• Mapping channel attribute performance to intelligence gathered from the social web, creating a rich repository of “Social Intelligence”.
• Scoring individual channel attributes and aggregating them into a channel score, then aggregating individual channel scores into a single representation of holistic performance.
• Diagnosing the underlying factors driving attribute and channel performance and providing insight to optimize channel activity.