Federated Media

Built on conversational media
Startup/business
flags/United States.gif

California, United States
http://www.federatedmedia.net

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.

FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, and business leaders. Our first federation, focused on digital culture, currently reaches millions and millions of readers every month. New federations in the media/entertainment, parenting, and small business categories, representing millions of entrepreneurs, consumers, and families, are in the process of launching as well.

In addition to establishing a devoted following, each site in the FM fold subscribes to a core set of values: strong voice and point of view, accuracy to the facts, engagement with its community, responsibility, integrity and transparency.

Management Bio

John Battelle

Founder/Chairman/CEO

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and "band manager" with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

Jason Weisberger

COO

Jason joins FM after two years of consulting with The Heiden Group. Previously he held roles as VPs of Product Management, Commercial Strategy and Network Engineering for Cable&Wireless, and led a small start up to a public equity sale. Once upon a time, Jason owned, managed and performed at his comedy club in Santa Monica, CA . He now spends his spare time ranting on http://www.bother.com

Chas Edwards

CRO and Publisher

Chas came to FM by way of CNET Networks, where he was VP of sales and marketing for that company's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas shares his thoughts on the business at ChasNote, which chronicles metrics, successes & flaming disasters in digital marketing.

E-mail Chas

US traffic of Federated Media

US traffic of www.federatedmedia.net

Range:
1m
1y

The number of people visiting a site.

Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.

The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.

The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.

The number of minutes an average visitor spends on a site during each visit.

The number of pages an average person views on each visit to a domain.

Worldwide traffic of Federated Media

Worldwide traffic for the website www.federatedmedia.net

Feedback and testimonials

Bambi Francisco Roizen April 15, 2008
John Battelle's Federated Media raised $50 million for a reported $200 million pre-money valuation. The news is now confirmed by the blogosphere. The impressive stats are the company's revenue. According to VentureBeat, this ad network may be on track to generate $60 million this year, up from $23 million in 2007.