ETLOK Interactive

Get them Talking! Keep them Hooked!
Startup/business
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Massachusetts, United States
http://www.etlok.com

ETLOK Interactive sells online entertainment by increasing social interaction between customers that share common interests.Using niche social networks, ETLOK Interactive provides its target audience with various forms of media like videos, podcasts and blogs.

Business model

The quantity of content available online is increasing exponentially. People have a lot to choose from making it extremely hard to find relevant content. Furthermore, given their busy schedules, users are increasingly relying on feedback from other users that share common interests.

Several ranking systems exist in the market today to assist users. ETLOK Interactive goes one step further by giving this a human face. Starting with a niche entertainment theme, ETLOK Interactive builds a social network around it and gives its users access to all forms of media. Additionally it provides a platform for each user to network and engage in conversations with other users that belong to the same niche. In doing so ETLOK Interactive can stimulate interest and keep users engaged so that they can find more and more relevant information based on their interests.

Targeted advertising aimed at the niche community enables ETLOK Interactive to gather higher margins. Moreover, ETLOK Interactive can also sell premium quality content adding to its revenue stream. Above all ETLOK Interactive can easily replicate its framework across multiple themes.

Competitive advantage

ETLOK Interactive’s competitive advantage lies in two areas. First and most important is the creative way in which we get our customers to interact with each other. This gives us an edge over already existing niche content providers.

Second, is our unique way of selecting niche themes wherewe see a potential to generate buzz. Most targeted social networks out there have not been designed for selling entertainment. Our superior ability to find these niches enables us to compete against these networks.

Management Bio

Akshay Kolte, CEO and Founder

Akshay has 4 years of experience in the software industry. Akshay is currently a full time MBA student at Babson College.

John (Jack) Wagner, Content Management

Jack Wagner has a History Major and has been the part of a Medieval History Society called Society of Creative Anachronism for several years. Jack has first hand knowledge about medieval history which may be ETLOK Interactive's first product.

Ashish Shah, CTO

Ashish is currently an evening student at Babson College. Ashish has several years of software development experience.

Vikas Chawla, CMO

Vikas is also currently an evening student at Babson College. Vikas is currently working at Nokia.

US traffic of ETLOK Interactive

US traffic of www.etlok.com

Range:
1m
1y

The number of people visiting a site.

Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.

The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.

The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.

The number of minutes an average visitor spends on a site during each visit.

The number of pages an average person views on each visit to a domain.

Worldwide traffic of ETLOK Interactive

Worldwide traffic for the website www.etlok.com

Looking for employees

Employee description

ETLOK Interactive is in the stage of conducting customer surveys and refining its product offering. ETLOK Interactive is currently looking forpeople have that have experience with social networking business models or in the technology sales area.

Feedback and testimonials

Tarun Bhatti September 17, 2008
The idea is interesting and catchy. The video is prety good and gives me information about the market segment that the company is targeting. I would love to join this network.
Siddharth Kolte September 13, 2008
According to me, among the rest of the competitors the concept of this idea is very much promising for success. The video which has been uploaded is very well communicated. From a layman's perspective I would love to join the social network which would be involved with the Murder mystery theme.