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Location:
Campus Box # 44, Babson College,
Babson Park, Massachusetts 02457,
United States
Founded in: 2008
Stage: Napkin (idea)
Number of employees: 1-5
Profitable year: 2010
Short URL: vator.co/ETLOK-Interactive-Get-them-Talking-Keep-them-Hooked
Stage: Napkin (idea)
Number of employees: 1-5
Profitable year: 2010
Short URL: vator.co/ETLOK-Interactive-Get-them-Talking-Keep-them-Hooked
Admins (1)
Followers (6)
ETLOK Interactive
Get them Talking! Keep them Hooked!
Startup/business
Massachusetts, United States United States
http://www.etlok.com
Startup/business
Massachusetts, United States United States
http://www.etlok.com
Company description
ETLOK Interactive sells online entertainment by increasing social interaction between customers that share common interests.Using niche social networks, ETLOK Interactive provides its target audience with various forms of media like videos, podcasts and blogs.
Team
Akshay Kolte, CEO and Founder
Akshay has 4 years of experience in the software industry. Akshay is currently a full time MBA student at Babson College.
John (Jack) Wagner, Content Management
Jack Wagner has a History Major and has been the part of a Medieval History Society called Society of Creative Anachronism for several years. Jack has first hand knowledge about medieval history which may be ETLOK Interactive's first product.
Ashish Shah, CTO
Ashish is currently an evening student at Babson College. Ashish has several years of software development experience.
Vikas Chawla, CMO
Vikas is also currently an evening student at Babson College. Vikas is currently working at Nokia.
Business model
The quantity of content available online is increasing exponentially. People have a lot to choose from making it extremely hard to find relevant content. Furthermore, given their busy schedules, users are increasingly relying on feedback from other users that share common interests.
Several ranking systems exist in the market today to assist users. ETLOK Interactive goes one step further by giving this a human face. Starting with a niche entertainment theme, ETLOK Interactive builds a social network around it and gives its users access to all forms of media. Additionally it provides a platform for each user to network and engage in conversations with other users that belong to the same niche. In doing so ETLOK Interactive can stimulate interest and keep users engaged so that they can find more and more relevant information based on their interests.
Targeted advertising aimed at the niche community enables ETLOK Interactive to gather higher margins. Moreover, ETLOK Interactive can also sell premium quality content adding to its revenue stream. Above all ETLOK Interactive can easily replicate its framework across multiple themes.
Competitive advantage
ETLOK Interactive’s competitive advantage lies in two areas. First and most important is the creative way in which we get our customers to interact with each other. This gives us an edge over already existing niche content providers.
