Drync LLC
Location: Cambridge, Massachusetts 02138, United States United States
Founded in: 2008
Stage: Revenue generating
Number of employees: 6-15
Profitable year: 2009
Short URL: vator.co/Drync-LLC-find-your-wine
Admins (3)

Drync LLC

find your wine.
Startup/business
Massachusetts, United States United States United States
http://www.drync.com
About
Video/documents
Company description

Drync builds mobile "lifestyle" applications that enable people to learn about and remember favorite specialty products while on the go.

Targeting the $330b wine industry and 70m wine loving US "Millenials", Drync's first product simplifies the way people research,store, share and purchase wine using their mobile device. Built initially for the iPhone, Drync-Wine is the only mobile wine application that scours 100's of thousands of wine listings in real time to identify the exact wine you are drinking, as well provide expert ratings and reviews. Users may snap a photo of the label, save the wine to their own virtual cellar with personal ratings and tasting notes, and purchase the wine from the phone.

Growth opportunities exist not only in expansion to new mobile platforms, but also to other specialty categories, such as beer,scotch, and cheese.

Founded in 2008, Drync is a privately held company in Cambridge, MA.The management team consists of seasoned technology entrepreneurswith deep industry expertise in mobile, social networking, ecommerce,and beverage industries.

Team

Brad Rosen, CEO

Brad is a seasoned entrepreneur with a track record of bringing innovative new technology products to market. Most recently, Brad was VP Products at uLocate Communications where he was responsible for the launch of the award-winning WHERE product for the iPhone. Prior to uLocate, Brad started, ran, and sold a social recommendations company called Zync, Inc. Brad has also served executive roles at Cognio (sold to Cisco), Ucentric Systems (sold to Motorola), and PureSpeech (sold to Philips). Brad has an Electrical Engineering degree from the University of Colorado and an MBA from MIT's Sloan School of Management.

 

Jodi Goldstein, VP Marketing & Business Development

Jodi is a successful entrepreneur, with over 15 years experience in venture backed high-tech startups.  She specializes in innovative consumer technologies and has industry expertise in consumer, ecommerce, mobile, and social networking.  Prior to founding Drync, she was an executive at Mobicious, where she ran business development and helped transition them from a mobile content directory to a mobile social networking company.  She held VP Business and Product Development roles at Hoteluxury.com, Send.com (previously Sendwine.com), PlanetAll (sold to Amazon for over $100M) and iMarket (sold to D&B).  Jodi was also an investor at TA Associates (Venture Capital) where she specialized in retail and consumer products.  Jodi gained traditional retail experience at CML Group (Smith&Hawken, NordicTrack, Britches).  She began her career at GE in their prestigious FMP program and was a member of their Corporate Audit Staff.  Jodi has an MBA from Harvard and a BS in International Business from the University of Vermont.  

 

Bill Kirtley, Chief Architect

Bill Kirtley has a long history developing Mac software, going back to network drivers on System 7 as the Director of Software Engineering for FCR Software, and more recently including work for Apple on Safari and iCal.  At Envoy Worldwide, Bill led development of the EnvoyXpress platform, which grew into a $10M+ business on his watch. Bill has a degree in Electrical Engineering from Northeastern University.

 

Eric Sagalyn, Product Experience

Eric's career is seated in both the beverage industry and technology.  Prior to Drync, Eric was the Director of User Experience at uLocate and played an integral role in the development of the WHERE widget platform. He also led UX and design for the WHERE iphone product, which has been downloaded more than a half-million times.  Eric's beverage industry credentials include a two year stint at Boston Beer Co (Sam Adams)  where he created an industry-first online ordering system for custom point of sale. Eric has a degree in Advertising and Public Relations from Ithaca College and is a graduate of The Cambridge School of Culinary Arts.

 

Business model
Mobile applications are sold per download. We receive affiliate revenue on referrals of qualified buyers, or revenue on purchases of wine/beer. We plan to sell search  positioning to specific brands within the applications, and potentially allow brands to sponsor or co-brand the applications.
Competitive advantage

Our underlying "federated" search, spidering, de-duping, and relevance technologies process nearly 1 million wine listings today across many web databases, all in real time and on a per search basis. For the user, this means an extremely high success rate and rapid completion time for matching keywords to wine listings. In addition, Drync Wine is the only mobile wine app that combines search, professional reviews and ratings, and a virtual cellar in a single application.