Company description
Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see.
Digg has been a force ever since. Acquisition offers have been made, Rose was on the cover of BusinessWeek and according to Alexa, Digg is in the top 100 most trafficked sites on the internet. The success hasn’t come without its share of problems though. The site has had to face services aimed at gaming the way stories hit the front page, as well as a user revolt. Digg has however been able to get over these hurdles as it continues to be one of the social news leaders.
Team
Kevin Rose - Founder and Chief Architect
Kevin Rose, an obsessive tea drinker, spends his time in between podcasting, climbing, digging, and inventing Digg's next gen features.
Prior to founding Digg, Kevin produced and hosted hundreds of segments on TechTV - a cable television network available in over 45 million homes in the United States and distributing content to more than 70 countries.
Unfortunately, Kevin's extended exposure to Digg results in him repeating the words 'dupe, dupe, no digg' over and over while sleeping.
Jay Adelson - Chief Executive Officer
Jay Adelson was suckered out of the world of film and broadcasting into helping kick-start the Internet industry in 1993. Since then, he helped engineer Netcom, the first ISP in the United States, worked at DEC research lab in Palo Alto to build the secret back-end of the Internet (PAIX), and founded the billion-dollar Equinix [EQIX] which, if shut off, would screw up the Internet.
Jay has testified before Congress and advised the government and other groups with his knowledge of the Internet's workings, and habitually speaks at industry events and conferences. His passions are dis-intermediation and toppling ancient and corrupt monopolies.
As Chief Executive, Jay is responsible for leading the company to execute on the vision of democratizing the media and using humans to make sense of an ever-increasing overload of information. His primary tools to achieve this are an amazingly great staff, a cell phone and video chat.
Jay spends a great deal of time trying to sucker Kevin Rose out of the world of film and broadcasting into helping kick-start the Internet industry.
Business model
Competitive advantage
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online
