DadLabs

DadLabs is an online TV network producing four 3-8 minute shows a week, all on the subject of fatherhood. Now in our fourth "season," DadLabs has a catalog of over 350 video segments on a wide variety of parenting topics. Our viewership finds our videos on our proprietary site www.dadlabs.com or on our syndication networks that includes over a dozen of the largest video sharing sites, mobile, and cable platforms. We have almost 4 million video views to date -- more than 300,000 video views in the past month alone.

Monetization comes through advertising -- current show sponsors include leading brands like Baby Bjorn, Graco, One Step Ahead, Sittercity.com, and Parentricity.com. Additional banner advertising served by Burst media. We also generate revenue through the sales of our DVDs -- the "Due Dad" series of instructional videos for expecing fathers are also available via download from Zipidee.

We recently launched new social networking features on our home site, and announced a publishing deal with Quirk Books.  "The DadLabs Guide to Fatherhood" will arrive on Father's Day 2009.