ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising.
ContextWeb's patent-pending technology is the industry's only real-time and fully-automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds.
Our solution uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates.
ContextWeb is backed by Draper Fisher Jurvetson ("DFJ") Gotham Ventures, DFJ New England, Draper Fisher Jurvetson and Updata Partners. ContextWeb was founded in 2000 and is based in New York.
Anand Subramanian (CEO):
Mr. Subramanian is a technology entrepreneur and innovator who founded ContextWeb, creators of the online advertising exchange ADSDAQ, in 2000. His vision was to develop an easy-to-use ad exchange that brings together advertisers and publishers to enable mutually beneficial advertising transactions. As CEO, Mr. Subramanian directs all aspects of ContextWeb's business and operations. This includes building and managing a team of technology innovators, sales, marketing, operations, product management and new product development. He also has an extensive background in technology sales and delivery and a proven track record of corporate leadership.
Before joining ContextWeb, Mr. Subramanian was Vice President of Product Development at Gobi, Inc., a provider of accessible home computing and Internet connectivity. From 1996 through 1999, he managed a team of technology consultants and sales staff at iGate Capital, an IT and finance/accounting staffing resource company, with responsibility for major accounts including AT&T, Bellcore and MCI. In the early 1990s, Subramanian built and ran a successful healthcare software business in Bombay, India. Mr. Subramanian is a frequent speaker and commentator on technology, digital media and the convergence of the two. He has recently spoken at Red Herring's "Always On" Conference and penned an article for MediaPost on the benefits of the Long Tail to advertisers.
He received his Bachelor of Technology degree from the Indian Institute of Technology (IIT) Bombay in 1992.