Collective

Collective provides comprehensive display advertising solutions for advertisers and publishers. Our AMP® Data and Media Management platform leverages the most trusted 3^rd party data, proprietary audience modeling and ad effectiveness metrics to simplify audience buying and selling across display, video and social media.  AMP powers the ad businesses of over 50 leading media brands, including our flagship products, Collective Display and Collective Video®. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.

Joe Apprendi (CEO): 

As the visionary behind Collective, Joe brings 15+ years in founding, board and executive management experience. Before founding Collective Joe served as CEO of Falk eSolution’s Falk North America. Previous to Falk he was the Executive Vice President at Eyeblaster™, responsible for global sales and marketing leading the company to become the #1 rich media technology provider as measured by Nielsen NetRatings AdRelevance, with over 400 agency and 500 publisher customers worldwide. Earlier in his career he served as Senior Vice President, North American Sales Operations at 24/7 Real Media, for 24/7 Mail, 24/7 Network, and 24/7 Media Canada on multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising.

Most recently, Joe was named the Ernst & Young Entrepreneur of the Year^® for the Metro NY area.

Jerome FitzGibbons (Executive Vice President):

Jerome's 13 years of online advertising experience have made him a pre-eminent industry expert on audience development. Under his keen direction, Collective is able to deliver mass reach and relevancy for advertisers via audience targeting technology, including behavior and context segmentation.

As Vice President, Audience Development for Forbes.com, Jerome enhanced and developed numerous business relationships and increased audience reach.

Prior to that, he served at 24/7 Media as Vice President, Business Development - portfolio and network advertising sales, handling all functions related to online ad sales representation and publisher relations. Other sales and management posts include Vivendi/Universal - GetMusic.com, Reuters PLC and Dun and Bradstreet®, Inc.

Jed Savage (EVP, Media Sales & Strategy):

Jed oversees US sales and account management for Collective’s brand-centric advertising products, driving the company’s efforts to connect brand advertisers with online consumers across all screens and spearhead the company’s efforts to encourage advertisers to harness the power of video and Collective’s full suite of digial media products. Prior to joining Collective, Savage was the CRO and co-founder of ScanScout, which was acquired by Tremor Media.

During his tenure at eBay as the Director of Business Development for the company’s Strategic Partnerships unit, Jed led the team responsible for creating programs that helped marketers to eBay's large and passionate user base. Before joining eBay, Jed built a world class sales and support team for Microsoft's MSN division as the General Manager of Sales, significantly increasing revenue. Savage has more than 20 years of experience in the digital media and video industries and a track record of managing and building high performing sales organizations.

A founding member Internet Advertising Bureau (IAB) and former Board Member, Savage is recognized as one of Media Week Magazine's 50 People You Should Know in Digital Media. 

Jennifer Morgan (Chief Operating Officer): 

As Chief Operating Officer, Jennifer oversees Marketing, Finance, Human Resources, Operations, Real Estate, Legal and Corporate Development.

Prior to joining Collective, Jennifer held operational and strategic planning roles for a variety of media and Internet businesses. As Director of Operations at The Wonderfactory, an interactive branding and design agency, she was responsible for finance, legal affairs, marketing, HR and technology. As Vice President and Managing Director of David Stark Design and Production, a leading event and experiential marketing agency, she oversaw the successful execution of experiential branding campaigns for companies such as Target®, Entertainment Weekly, HBO®, and Hearst Corporation. As Vice President of Strategy and Operations for MoveOnIn.com, Jennifer spearheaded the start-up's growth into international markets as well as its fundraising and investor relations strategy. Earlier in her career as Executive Producer with USA Networks™ Interactive Entertainment, she oversaw the digital strategy for the company’s television and film businesses. Prior to this, she held the positions of Director of Communications and Director of Operations for IAC.

Lee Levitan (SVP, Finance & Operations):

 Lee is responsible for overseeing overall financialperformance and strategic operations. Lee was previously at MediaContacts, the global interactive network of HAVAS Digital – theinteractive division of HAVAS Media.   His experience at Media Contactsincluded various corporate finance roles on the North Americaninteractive business.  Most recently, he was Media Contacts vicepresident, global controller where he was  Responsible for monthlyfinancial reporting, planning and analysis Media Contacts’ GlobalInteractive business units – Europe, North & South America and AsiaPacific as well as its’ Global Technology budget. 

Lee also held roles as a Senior Auditor at Berdon, LLP andController of Titan Worldwide, a $500M privately held global out-doormedia business. 

Lee is a CPA and graduated with a BBA from the University of Wisconsin-Madison’s school of business.

Chris Putnam (Chief Architect):

As a sought after software developer and manager, Chris leads all ofCollective Media's product development efforts including ad delivery,targeting, optimization, and reporting. Chris also manages all newproduct innovation and technology partnerships for the Company,ensuring Collective's leadership in new features and overall networkreliability for our publisher, agency, and marketer customers.

Chris brings over 15 years of software engineering and managementexperience to Collective, which includes a decade of Internetapplication and infrastructure development for companies includingBankers Trust, Comet Systems (VP Engineering), MCEnergy (CTO) andAssociated Press.

Andrew Kraft (SVP, AMP Publisher Solutions):

Andrew Q. Kraft leads business development and support for AMP®, Collective's ad network management and monetization platform. Kraft works closely with both advertisers and publishers to ensure their advertising needs are met through AMP. With more than 12 years of experience in the interactive sector, Kraft joined Collective from the Interactive Advertising Bureau (IAB) where he served as Vice President Member Services and Revenue Development for two years. In 2002, he founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies. Kraft has also held positions at VNU Expositions as Group Show Director, Digital Media Group; Basex®, Inc. as Executive Vice President, Sales & Marketing; Association of Internet Professionals as Executive Director; and Sapient Corporation® as Manager, New Media Group.

Tony Lagana (VP, Engineering): 

Tony brings over 12 years of software development experience to Collective. Prior to Collective he was Engineering Manager at Google™ where he oversaw the development of Network Builder and the next generation Sales Manager tool. Prior to Google's acquisition of DoubleClick, Tony was Senior Director of Engineering where he was responsible for the development of DART Enterprise, DART for Advertisers and MediaVisor. He also brought innovations such as the Universal Order Exchange to DoubleClick's Buying/Selling platform.

Jason Bigler (SVP, Product Management & Strategy): 

Jason Bigler is responsible for the overall strategic direction of the Collective product suite. An industry veteran, Jason brings over 15 years of product management experience in developing consumer and enterprise software solutions.

Prior to joining Collective, Jason was Vice President of Product Management at Conductor, where he was responsible for the overall product strategy of Conductor’s SEO technology platform. Prior to that, Jason was Vice President of Product Management at DoubleClick, where he was responsible for the global product strategy of DoubleClick's digital advertising product suite. During his tenure he oversaw over $40 million of revenue growth and significant market share gains. In 2006 his innovative work was recognized by the industry with an ASPY award for best technology solution. Jason has also held several product management positions within emerging firms in the messaging and financial services industries.

Jason earned his MBA from Duke University’s Fuqua School of Business, and a B.A. from West Virginia University.

Justin Evans (SVP, Audience Development): 

Justin oversees network relations and strategic partnerships with data, display and video partners.

Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives.

Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master’s in Business Administration from New York University.