ChaCha answers who, what, when, where and why, and has emerged as the No. 1 way for advertisers and marketers to engage their audience. Through its unique “ask-a-smart-friend” platform, ChaCha has answered nearly one billion questions since launch from more than 15 million unique users per month via SMS text (242-242™), online (chacha.com), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Palm, Johnson&Johnson, P&G, Coca-Cola, McDonald’s, Sonic, and presidential political campaigns, ChaCha.com is one of the fastest growing mobile and online publishers according to Nielsen and Quantcast.
ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners, Rho Ventures, Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.
Scott A. Jones is a revolutionary inventor, having developed the voice mail technology used by billions today as well as the Gracenote music recognition database driving iTunes and nearly all mp3 players worldwide. As the primary inventor behind voice mail technology, Scott developed one of the most foundational building blocks of today’s mobile world and continues to revolutionize the industry today as a passionate inventor and advocate. With his thoughts constantly sought by publications such as The New York Times, BBC, Fortune, TechCrunch, CNN, AdWeek, MediaPost and The Washington Post, Scott is a powerful industry voice in the most crucial conversations shaping the mobile marketing space. Scott’s latest innovation, ChaCha, is changing the way people get information on mobile devices and how advertisers promote and grow their brands and services. ChaCha addresses a fundamental weakness in the typical search engine’s ability to provide quick, relevant, easily-digestible information. Today’s fast-paced mobile society wants concise answers without taking time to sift through numerous search results. With its fun, fast and free ‘smart friend’ human-powered platform, ChaCha provides conversational answers to any question anytime, anywhere by texting 242-242, visiting ChaCha.com, using mobile apps or connecting through Facebook (http://www.facebook/ChaCha) and Twitter(@ChaCha). As the #1 SMS search provider, surpassing Google in 2009, ChaCha has amassed the world’s largest question and answer database and is the leading ad platform in the mobile messaging segment offering highly-targeted, interactive, contextual opportunities for marketers to insert messages into live conversations at exactly the right moment using SMS and MMS.