Amplify

Amplify is a web service that brings human understanding to text. Unlike most semantic technologies, which attempt to merely classify or categorize text, Amplify focuses on the meaning of text. Amplify analyzes the actual meaning of the words - automatically identifying the significant topics, brands, people, perspectives, emotions, actions and timescales contained in the text.

Mark Redgrave, Founder and CEO Mark is a former Account Director at the award winning HHCL Group in London. A strategic brand, marketing and communication specialist, Mark joined Hapax as Marketing Director and co-founder in 2000. Taking over as CEO in 2002, he has overseen Hapax's international expansion, extending the IP base and growing FindAgent into a profitable and well respected market leader with a customer base of over 500 customers. Michael Petit, Co-founder and CIO Mike has 30 years of professional IT experience at firms like Ogilvy & Mather and Scudder, Stevens & Clark. He has concentrated over the years on the creative application of information technology to advertising and direct marketing. Adept in such diverse disciplines as database marketing, artificial intelligence and natural language processing, Mike has been CIO of Hapax since 2001, overseeing all of the company’s product development and service initiatives.