Our innovative products use non-medical DNA analysis to help customers obtain more control over their lives. We help people satisfy fundamental needs to successfully control weight, raise kids well, and have a super marriage. Everyone knows their parents gave them a hereditary blueprint. Now there is an affordable way to learn what that blueprint actually looks like.
MyGene DaVinci to taps into the universal desire people have to know more about themselves. MyGene DaVinci identifies how 100 different non-medical genes form our blueprint for our innate strengths and weaknesses. MyGene DaVinci includes free coaching to help each customer understand how to best use their genetic information, and regular updates as new science is discovered. We maintain total privacy of the data and protect it from disclosure to any outside party including insurance companies and employers.
Customers solve real-life problems with MyGene DaVinci. Almost everyone wants to know who they really are biologically. Now they can learn their natural strengths and weaknesses to create new possibilities for their lives.
We have access to seasoned managers and advisors who will be able to build and scale the business. The founder, Dr. Abramson, has a deep background in three relevant areas: (1) science, which includes his Ph.D. in human genetics from the University of Michigan; (2) business, which includes 20 years in retail consumer businesses and his management degree from MIT where he was a Sloan Fellow; and (3) technology, built on 45 years in information technology and includes personal computer software publishing. In addition since 1996 Dr. Abramson has been an adjunct at Johns Hopkins where created and teaches various business-oriented courses in Hopkins’ Masters in Biotechnology program.
Our advisors include
Konstantina Katcheves, Esq. Saul Ewing
David Bachinsky, Ph.D., Chief Science Officer, Molecular Creativity, Inc.
Dennis Fallen, VP Fisher Bioservices
John Franklin, Principal, Sentai Digital
Alfred Friere, Principal, Leading Edge Management
Sean Roddy, Watkins, Meegan, & Drury Accountants
Larry Rudwick, management coach
Ken Tratar, database expert
Herb Wolff, Ph.D., BASF (ret)
We use non-medical genetic data to help consumers address unsolved lifestyle needs and desires. The business plan is to convert customers into long term revenue sources with personalized supplements & sports/weight beverages that link the specific blend and composition to a person’s unique genetic profile.
Traditional approaches to make life better are clearly
insufficient. Obesity and excess weight is now epidemic in the U.S., and rising
throughout the world. The divorce rate continues at high rates, even while more
people are living together without marriage. Infidelity is so common that an
entire marriage coaching industry is growing. The challenges of successfully
raising children into educated, stable and productive adults are growing in the
global information age. The bottom line: it is becoming more difficult to have
a successful, low stress life. At the same time, everyone wants peak
performance and a better life.
What differentiates us from our competition is our exclusive focus on how genes relate to everyday life. We don’t predict disease, disability and death. Consumer interest is high because people understand that DNA is a concrete truth that provides new insights into their natural talents, strengths and weaknesses. Having this 21st Century information lets customers creates new possibilities to improve their lives for what’s important for them.
We focus on transforming genetic data into understandable, useful information. This approach will create a positive consumer experience. The personalized coaching will help build customer loyalty. We will build a strong brand identity, and will create barriers to entry with channel partners. This includes strategies to make it more difficult for channel partners to switch companies. Our plan follows a portfolio strategy, with continual product innovation. We will follow an aggressive patent strategy combined with proprietary trade secret components (e.g., backend coaching software). We are targeting global markets, with current emphasis on Mainland China and Taiwan. We have had discussions with Chinese officials in Beijing and the US.