Like many consumers in recent times, our Founder found himself gathering more and more of his daily news and information from the Web. In reading the news he visited multiple sites from across the world - usually whichever site happened to appear on the first search results page.

However, as he read the news on these international websites, he noticed the advertisements had absolutely no relevance to him or his location. The ads he saw were aimed at domestic audiences in the market of the website. In the few cases where advertising did have relevance to geography, more often than not, it was ‘cheap looking' performance ads that did not ‘fit' with the quality of the premium site he was viewing.

It seemed that an opportunity to talk to a valuable audience was being missed by both publishers and advertisers.

He surmised that if premium publishers could sell their premium audience to brand advertisers in their local markets, they could do the same thing in markets around the world.

In addition, brand advertisers would buy that premium audience so long as their ad was served to the right audience in the right geography at the right time.

Thus, AdGent 007 was founded on the simple and exciting proposition that it could help advertisers find the right audience and help publishers get a far better ROI on their international ad inventory.

Our Mission
We created AdGent 007 to provide solutions to (a) help premium publishers monetize the international traffic on their sites at premium CPMs, and (b) provide brand advertisers around the world the opportunity of advertising to the right audience on the best sites on the web.

Founded in late 2007, AdGent 007 Inc. is headquartered in San Francisco with offices worldwide including New York, London, Denver, Edinburgh and Sydney.

Cameron Yuill

Cameron is Founder and CEO of AdGent 007 Inc. Cameron likes to start stuff. He has been involved in numerous venture backed start-ups in his career. He has worked with leading Silicon Valley venture investors, providing strategic advice, sitting on Boards and getting down in the trenches and doing the heavy lifting inside investee companies. Cameron spent a few years at a Fortune 100, Cendant Corporation, where he was founding Vice President of Partner Marketing, a premium online advertising network. He started his career in the US when he established Viator Inc. Viator is an online travel pioneer providing the industry wide platform for delivery of ‘the things you do when you get there'. In his native Australia, among other things, Cameron spent five years working as an attorney before he came to his senses. He has the obligatory MBA. If he didn't have to work, Cameron would write a book, make wine and sail around the Caribbean (endlessly).