Text messaging is great, but getting everyone looped in can be a
drag. Our founders quit complaining, took action, and started 3jamming!
Andy Jagoe and Enlai Chu
wanted to use text messaging to do more than just 1:1. They wanted to
send messages to a group of friends, have everyone know who got it, and
be able to reply all. In other words, basic things to enable a more
flexible, freestyle means of communicating. When they looked around, it
was clear - they'd have to build it themselves.
They spent
2005 developing this new way to text message and called it 3jam. Why
3jam? Well, everybody knows that in a band it takes at least three
people to really get a jam going. They chose the name 3jam for this and
many other reasons: it's easy to say, spell, and remember, plus it is
easy to enter on a mobile phone.
When 3jam launched, they discovered two things: the first is that
people really love the service, the second is that 3jamming is an
entirely new way to communicate. Nothing else available today comes
close (this includes voice calls, email, mobile email, IM, mobile IM,
and push to talk). Start a 3jam and see for yourself!