222do

At 222do, we believe that the information people share on Lists reveals as much about their tastes, desires, and intentions—to do, to try, to buy—as might be interpreted through complex data analysis.

We also believe that information about people’s future-looking intent is potentially more valuable to effective targeting and selling than assumptions made about past patterns or behavior.

As we watch social platforms like Facebook, the Open Social alliance and others integrate information about online purchase behavior into the social grid, we see validation that this information—and the action stemming from it—is of great value.

If you think of social networks as the new shopping mall, and Lists as the conversation between friends or family members as they push their cart through the door of their favorite retailer, then perhaps you can foresee the power and potential of 222do.

http://www.facebook.com/apps/application.php?id=4079843427

 

Ellen Leanse, Founder and CEO, has built her career on creating loyalty for technology, consumer and membership enterprises.

During her ten years at Apple, Ellen championed product localization in Apple’s global markets, and—as Apple’s first User Evangelist—pioneered the company’s outreach to customer, enthusiast, and consultant communities. Her work since then has helped technology and consumer companies including Oracle, MCI, Samsung, HP and a range of venture-backed startups mobilize their best customers as advocates, viral marketers, and ambassadors of brand value.  Constantly innovating to build customer loyalty and retention, she has guided numerous membership organizations, including user associations and social networks, in setting and achieving objectives for growth.

Ellen has balanced her work in high tech with Board roles for organizations supporting education and childrens’ mental health, through hands-on work with entrepreneurs in East Africa, and in competitive rowing. She was featured in an Inc. Magazine cover story on successful multitasking entrepreneurs.

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Sajjad Jaffer, Founder, has led marketing and business development success in software and consulting.

Sajjad has held product management and business development roles across a range of leading technology companies. He started in the Office Marketing team at Microsoft followed by stints in the internet infrastructure space at Akamai Technologies and in enterprise apps at Trilogy Software. Most recently, Sajjad was Head of Marketing for Infosys Technologies, the inspiration for Tom Friedman’s best seller “The World is Flat.”

 

Sajjad has presented at SD Forum, The Wharton School, and The Electronics Supply Chain Association on topics ranging from The Future of Search and Web 2.0 to transforming High Tech companies in a Flat World. Sajjad holds an MBA from The Wharton School and a BA in Computer Science, Government and Economics from Bowdoin College.

222do is built on the concept that Lists lead to action, and action leads to transaction. Our model takes shape within social networks and social shopping enviornments.

 

We deliver highly accurate and virally influential content to online merchants within social enviornments. This content can be managed and activated in a number of ways, each with revenue opportunities to 222do. 

 

"Lists," our first application, allows people to create, share and publish lists declaring intent to buy, do, document or otherwise act on information or goals that are important to them.

 

This information can be aggregated and mined for predictive analysis, and can be activated for specific promotion and purchase activity.

 

Wherever 222do replaces or enhances existing online demand generation or advertising functions such as adwords, direct email, banners and so forth, we create a revenue opportunity.

 

We also create revenue opportunities in the serving, targeting and activation of specific transactional data.

 

Timing

Critical mass

Aggregation of data within social environments

Partnerships (under negotiation)