At 222do, we believe that the information people share on Lists reveals as much about their tastes, desires, and intentions—to do, to try, to buy—as might be interpreted through complex data analysis.
We also believe that information about people’s future-looking intent is potentially more valuable to effective targeting and selling than assumptions made about past patterns or behavior.
As we watch social platforms like Facebook, the Open Social alliance and others integrate information about online purchase behavior into the social grid, we see validation that this information—and the action stemming from it—is of great value.
If you think of social networks as the new shopping mall, and Lists as the conversation between friends or family members as they push their cart through the door of their favorite retailer, then perhaps you can foresee the power and potential of 222do.
222do is built on the concept that Lists lead to action, and action leads to transaction. Our model takes shape within social networks and social shopping enviornments.
We deliver highly accurate and virally influential content to online
merchants within social enviornments. This content can be managed and
activated in a number of ways, each with revenue opportunities to
222do.
"Lists," our first application, allows people to create, share and publish lists declaring intent to buy, do, document or otherwise act on information or goals that are important to them.
This information can be aggregated and mined for predictive analysis, and can be activated for specific promotion and purchase activity.
Wherever 222do replaces or enhances existing online demand generation or advertising functions such as adwords, direct email, banners and so forth, we create a revenue opportunity.
We also create revenue opportunities in the serving, targeting and activation of specific transactional data.
Ellen Leanse, Founder and CEO, has built her career on creating loyalty for technology, consumer and membership enterprises.
During
her ten years at Apple, Ellen championed product localization in
Apple’s global markets, and—as Apple’s first User Evangelist—pioneered
the company’s outreach to customer, enthusiast, and consultant
communities. Her work since then has helped technology and consumer
companies including Oracle, MCI, Samsung, HP and a range of
venture-backed startups mobilize their best customers as advocates,
viral marketers, and ambassadors of brand value. Constantly innovating
to build customer loyalty and retention, she has guided numerous
membership organizations, including user associations and social
networks, in setting and achieving objectives for growth.
Ellen
has balanced her work in high tech with Board roles for organizations
supporting education and childrens’ mental health, through hands-on
work with entrepreneurs in East Africa, and in competitive rowing. She
was featured in an Inc. Magazine cover story on successful multitasking
entrepreneurs.
--- Sajjad Jaffer, Founder, has led marketing and business development success in software and consulting.
Sajjad has held product management and business development roles across a range of leading technology companies. He started in the Office Marketing
team at Microsoft followed by stints in the internet infrastructure
space at Akamai Technologies and in enterprise apps at Trilogy
Software. Most recently, Sajjad was Head of Marketing for Infosys
Technologies, the inspiration for Tom Friedman’s best seller “The World
is Flat.”
Sajjad has presented at SD Forum, The Wharton School, and The
Electronics Supply Chain Association on topics ranging from The Future
of Search and Web 2.0 to transforming High Tech companies in a Flat
World. Sajjad holds an MBA from The Wharton School and a BA in Computer
Science, Government and Economics from Bowdoin College.
Thanks to your overwhelming support, we were selected as the tiniest innovator to present at the SD Forum "Business of New Media Conference" We were fortunate to share the stage with larger and in some cases, well funded startups and leaders from the Venture Capital community.
Slides from our 5 minute pitch can be viewed online at: http://socialpoweradvisors.com/slides/
We'll keep you posted as we make further inroads on Lists by 222do!
I am "just a regular user" (and a UX pro / interaction designer). I'm very impressed with the app, and even more so with Ellen and 222do. Ellen has been very responsive to user input, and continues to improve the product. This is one of the few apps that make Facebook really useful (while also making it more fun).
Thanks for the great app, 222do, and good luck in the competition!
David's point regarding the risks of building a business solely around the Facebook API's is spot on.
At 222do, we see the Facebook API and its social graph as a starting point rather than the end-game. Our macro goal is based on porting our service across multiple social networking plaforms while holding the keys to mission critical user data.
Hey, everyone--we're really looking forward to talking with the Newsroom team at Vator.TV tomorrow. Thanks for all of the support and good feedback...especially from those of you who have used Lists. We'll keep you posted on how things go on Friday. Cheers and much appreciation 'til then...Ellen & Sajjad
California,
United States
Finalist in SDForum "Tech Behind Digital Media" Competition
Follow 222do on Vator.tv
Thanks to your overwhelming support, we were selected as the tiniest innovator to present at the SD Forum "Business of New Media Conference" We were fortunate to share the stage with larger and in some cases, well funded startups and leaders from the Venture Capital community.
Slides from our 5 minute pitch can be viewed online at:
http://socialpoweradvisors.com/slides/
We'll keep you posted as we make further inroads on Lists by 222do!
thanks
Martin
http://www.facebook.com/apps/application.php?id=407984 3427
People are building amazing Lists. We're loving the content, the creativity and all we're learning from watching our user community grow.
Thanks for the great app, 222do, and good luck in the competition!
At 222do, we see the Facebook API and its social graph as a starting point rather than the end-game. Our macro goal is based on porting our service across multiple social networking plaforms while holding the keys to mission critical user data.
Having said that, you can't but admire Ellen's enthusiasm.