Be the premier professional source for all things related to style by empowering individuals to see the beauty within and feel confident in what to wear.
Have 35M people control their shopping and wardrobe management through our site by giving them the tools and resources to make it easy and meaningful
Style is all about who we are, how we live our lives, and how we wear things right for us, not the latest trend. Too many choices and not enough time. Consumers need information to make the best decisions. Saves time and money.
The company was founded as a vehicle to help people understand how to dress and feel good about themselves. We have put together all of the elements needed to make this happen. Simple, easy and very personalized. We have brought together the top talent from styling (not movie stars but regular folks) to leading edge development (on line wardrobe management) and the best customer service. We are transforming the way to think about how you look.